Every business owner understands the importance of retaining customers. Whether it's keeping in contact with a monthly newsletter, providing a loyalty program, or prioritizing customer service. We do what we can to keep them coming back. Generating new customers is not an easy task but just as important. It could lead to expanding your business and keeps your customer base fresh which is key to making sure your business stays relevant.
Here are some ways to help bring in new customers...
Tip #1 - Use targeted advertising to reach new customers
If you don't know who your customers are you won't know how to sell to them. If you understand their thoughts and what their likes are you can develop a marketing campaign to attract them. You can do some research on your target audience and create a list of keywords that are relevant. Then, create an ad campaign and use those words and tailor the visuals to appeal to your target audience. You can adjust your campaign as needed to maximize results. Finally, track the performance of your ads to see how they are performing and make any necessary adjustments. With the right strategy, targeted advertising can be an effective way to reach new customers. Good luck!
Tip #2 - Network with complimentary businesses and promote each other
Networking with other businesses can be very beneficial and will open the doors to new customers. You will establish relationships with various industries and you will also be able to tap into different ideas and experiences. An example could be a hair salon and a hand crafted soap business or a bakery and a party planner.
Tip #3 - Offer special discounts to attract new customers
Try a first time buyer discount or introductory offer which would nudge curious customers to your door. With these offers you will be building an awareness and the beginning of a new customer base. You could update your website and drive traffic to it with discounts for first time online purchases as well. Incidentally our Digital Service Technician - Angele, is here to offer this type of help to all businesses in the Sudbury East area free of charge! Link below
"The key to getting new customers is to focus on building relationships rather than just making sales."
Tip #4 - Host a customer event to generate interest
Planning an event can be stressful but it can also be fun. With a little event creativity you could excel your business into a whole new light. Enticing potential customers to attend would give you a chance to speak with me face to face. Of course your loyal customers who attend would be great word of mouth. Sudbury East Chamber offers a Business After 5 event opportunity for our members. Email info@sudburyeastchamber.com for more information.
Tip #5 - Ask for referrals
Word of mouth is one of the most powerful marketing tools. Ask your customers to refer their friends and family to your business. You can offer them incentives to do so.
Generating new customers is an important part of any business plan. New customers can help to expand your customer base, increase sales, and drive revenue growth. Additionally, new customers can help to bring in new ideas, perspectives, and experiences which can lead to innovation and help your business to stay competitive. Having a plan for generating new customers is essential to the long-term.